Telegram is positioning itself as an all-in-one “super app” similar to China’s WeChat by expanding its features with a focus on Web3 and blockchain technology. According to Gracy Chen, CEO of Bitget, this strategy aims to transform Telegram into a more robust and multifunctional platform, enabling users to conduct financial transactions, make payments, and even use embedded apps directly within the Telegram interface.
The platform began exploring this direction with the launch of Mini Apps, which are web-based applications built into Telegram. These apps allow developers to leverage HTML, CSS, and JavaScript to create engaging experiences directly within the messaging app. Starting in early 2024, Telegram further strengthened its Web3 capabilities by integrating with the TON blockchain, leading to a rapid adoption of Mini Apps, especially in emerging markets【6】.
The comparison to WeChat is intentional. Just like the Chinese app, which combines messaging, payments, and a broad range of services in one ecosystem, Telegram is expanding its functionalities to include cryptocurrency payments, financial services, and e-commerce. With the TON blockchain integration, users can seamlessly transact using Toncoin, the network’s native cryptocurrency, right from within the app【7】.
These enhancements reflect Telegram’s ambition to evolve beyond being just a messaging app, aiming to become a comprehensive ecosystem that merges social, financial, and commercial elements for its 900 million monthly active users. This strategy could be a significant step towards mass adoption of cryptocurrencies, especially if Telegram manages to replicate WeChat’s success outside of China【6】【7】.
This move also aligns with a broader trend where messaging platforms diversify their offerings to become digital service hubs, addressing the growing demand for convenience and integrated digital environments.
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